Hey there! Are you someone who is hooked up to the baggy and flared pants style back from the 90’s? Well, who brought it back right now when we all thought it was something which was thought to be dead years back. And what about those fidget spinners? Gone are the days when owning them would upgrade you to an extreme level of coolness among the crowd. Why are some elements staying back while some not? Curious to know? Well let’s see why.

Before we get to why some die off over time, let me bring two new terms on board, fad and trend. Fads are those which fade off quickly in a short period of time, while trends survive longer. Some fads are, neon colors, hipster glasses, while some trends are, minimalist fashion, athleisure and more. The reasons for this difference are ambiguous but still let’s make a way through it.

One reason some ideas fade away is because they might just spark an initial excitement which tends to be short-lived and diminishes quickly. When way too many people start following it, people find it overwhelming as well. This has been influenced widely through the use of social media. If the particular idea or style is catering to a specific niche market, then dying quickly can be observed. A lack of connection with the audience can lead to quicker disappearance. Are you scared your new marketing idea might fall into this category? No worries, the tips provided below will keep your boat sailing.

Bring in a cultural relevance or something to connect with your viewers or users so that it clings to people for a longer time. Establish a touch that gives back to the environment or society to engage an emotional connection. Have something in mind that can evolve to be included along with mainstream elements. Having a drastic difference from the current style can cost you. Onboard celebrities, popular faces and so on to exhibit your trend to a wider audience and receive acceptance.

So here’s a bonus tip for all your readers: find something that can resonate with the audience around you for a longer period of time. Build bonds with your target crowd through deeper and meaningful connections through sustained styles that can withstand and adapt to the broad changes in today’s landscape.